Barcelona Open Banc Sabadell | Trofeo Conde de Godó

(2019 – 2025)

Context

The Barcelona Open Banc Sabadell, also known as the Conde de Godó Trophy, is a prestigious ATP 500 tennis tournament held annually at the Real Club de Tenis Barcelona. Played on clay courts, it plays a key role in the preparation for Roland Garros and has featured legendary players such as Rafael Nadal, its most successful champion. The tournament is sponsored by Banc Sabadell, which gives it its name, along with other major sponsors that contribute to its international recognition.

Challenges

• Centralization of each sponsor’s assets
• Tracking the delivery of each sponsor’s assets
• Generation and delivery of invitations for attendees with access to the Official Tournament Hospitality
• Access control at the Hospitality entrance

Solution

Use of the GUESTIN platform for managing assets between the event and the various sponsors, as well as generating QR codes to access the Official Event Hospitality area:

Asset Management Platform

• Role-based access for account managers and sponsors
• Custom creation of each asset and its characteristics
• Assignment of assets and deadlines for each sponsor

Invitation Generation and Delivery Platform

• Generation of QR codes for each invitation
• Differentiation between two types of invitations
• Sending of invitations

QR Code Validation Devices

• PDA devices for validating QR codes at the Official Event Hospitality entrance
• Real-time access data
• Reporting with a summary of access data