Puig Women’s America’s Cup

Puig is a Spanish multinational company dedicated to the manufacture and marketing of fashion products, perfumes, and cosmetics. Founded in 1914, the company has positioned itself as one of the major global players in the luxury industry, featuring iconic brands such as Paco Rabanne, Jean Paul Gaultier, Carolina Herrera, and Penhaligon’s. Puig is distinguished by its focus on innovation and design, which has allowed it to remain at the forefront of such a competitive market.

Puig has been a sponsor of the Puig Women’s America’s Cup, a sailing event specifically created for women’s teams as part of the America’s Cup. This regatta is an initiative to promote female participation, playing a crucial role in its development and support.

The Puig Women’s America’s Cup was held for the first time in 2021 and is a component of the America’s Cup with the mission of promoting gender equality in the world of sailing. Puig decided to sponsor this event to emphasize its commitment to diversity, inclusion, and the empowerment of women. In this way, it not only supported a sporting competition but also a social cause that reinforces its image as a modern, inclusive, and responsible brand.

This project has focused on customizing the app that centralizes the entire guest experience. It allows access to the event using QR codes associated with their accounts, providing details about the flow of activities and experiences that took place during the event, along with relevant information to keep guests informed and make the most of each moment of their experience. Additionally, it facilitated direct, agile, and effective communication with guests through segmented push notifications